Baerskin: From chaos to composable: Inside Baerskin's tactical rebuild
Podcast
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Gus Fune
Chief Technology Officer
In this episode we talked about:
- How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
- Why developer experience is critical to executing marketing ideas
- The real cost of failed third-party platforms, and what to do next
- Why composable systems help prevent total outages
- How to think about AI for internal tooling vs. frontend optimization
- Lessons in data alignment between marketing, product, and engineering
Episode highlights:
[01:53] The failed platform switch and a chaotic legacy system
[04:45] Rebuilding the ecommerce stack in just 3 months
[06:12] Managing 40+ microservices with a lean team
[11:43] Experimentation culture: 70% of tests fail, and that’s okay
[15:18] Using AI to push code and automate workflows
[17:56] Advice for ecommerce teams stuck on legacy systems
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