Episode 90

AI in action: What’s actually working in ecommerce today

In this episode we talked about:

  • Where AI is quietly driving major ROI in ecommerce
  • Why backend automation is the unsung hero of profitability
  • How brands are evolving from segmentation to true 1:1 personalization
  • What “AI-powered” customer service actually looks like
  • Why the best implementations start with business needs—not tech trends

🎧 Listen now on Apple Podcasts or Spotify

Episode highlights:

[00:58] Ron Ijack on starting with outcomes, not tech
[01:18] Sienne Veit on marketing analytics & supply chain visibility
[02:58] Ewoud Frielink on building an AI stylist
[03:46] Alan Ferrero on Camper’s Walkie Society
[04:59] Gus Fune on AI-driven development
[06:04] Jenna Flateman Posner on conversational commerce
[07:17] Jared Kugel on why he won’t replace agents with bots
[08:11] Rick Lockton on empowering teams with voice tools

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