Your analytics, monitoring, and session tools tell you what's happening on your site. Noibu doesn't stop at watching: it spots the opportunities, drafts the changes, and shows you the impact. You decide what ships.

Continuous ecommerce improvement, grounded in your most critical signals
Piecing together data from across your stack takes time nobody has. Handing it to a generic AI takes trust that hasn't been earned. Noibu's AI agents work from your store's own data, and our platform lets you check their work in detail.
See what actually drives orders.
There's more behind your sales numbers.
Tie every campaign to the sessions and the orders it produced. Discover elements that are strong on clicks but weak on purchase to know what converts.


Find where shoppers drop off.
Shoppers convert (or don't) for a reason.
See how they move from collection page to product page to cart to checkout. Watch every second of their experience to discover where changes can win back carts.
Recover orders lost to errors.
Ticket volume isn't the same as urgency.
See errors and slowness ranked by the revenue they're costing. Watch each shipped fix improve site health so dev efforts go where they matter most.

Built on an ecommerce data model, by ecommerce experts
Any tool can record a click, and any chatbot can read a CSV. Noibu has spent a decade building and refining a model that sees each shopper session through an ecommerce lens – so both you and the AI you connect can understand and act confidently.
Know exactly how each shopper progresses from site visit to add-to-cart to order completed. Noibu natively captures each stage of the funnel every session.
Where a rage click happens changes what it means. Noibu tags broken funnel steps, abandoned checkout forms, declined cards, and more – so you can see what actually went wrong.
Gain a deep understanding of what funnel progression is worth. For every session, Noibu pulls enriched data from Shopify, BigCommerce, and Salesforce Commerce to track the SKUs involved, cart value, discounts applied, and more.
Classify your Collection (PLP), Product (PDP), Cart, or Checkout pages to find common patterns and benchmark performance, instead of interpreting thousands of URLs.
Standard session tools lose context where the final purchase happens. Noibu captures step progression, payment and delivery methods, and checkout extension errors within Shopify's hosted checkout.
Understand site errors and slowdowns in business terms. Each bug is prioritized by estimated revenue impact, and each performance opportunity benchmarked against best-in-class brands.






A platform built for how ecommerce teams actually work
AI Agents
Let AI discover conversion opportunities across your store and act on what they find.
Page Analysis
See shopper interaction, behaviour, and journeys on every page to map UX to what drives conversions.
Session Replay
See how every shopper experienced your site, and every point of friction behind a lost conversion.
Issues & Alerts
Detect every issue ranked by business impact with the context to reproduce and debug fast.
Performance Monitoring
Measure core web vitals from customer traffic and quantify the cost of slow loading pages.
Release Monitoring
Automatically track how releases impact your site to validate quickly and ship with confidence.
Mobile Monitoring
See the errors and friction costing you orders inside your iOS and Android apps.
A/B Testing
Build and run multivariate experiments to test changes that measurably lift conversion.
Ad Attribution
See ad performance and attribution from Google Ads and Meta Ads in one single source of truth.
Integrates with the world's leading ecommerce platforms
Noibu works seamlessly with top ecommerce platforms, website builders, and custom sites.






Ready to act on the “why” behind your conversion metrics?
Noibu’s AI agents use your store’s commercial, behavioural, and technical data to find conversion opportunities, diagnose what’s blocking shoppers, and draft the change. Agents do the work, our platform lets you check it.