Horizon Hobby: Building loyalty through emotional connection
Podcast
All
Nate Kennedy
Former VP of Brand Marketing
In this episode we talked about:
- Why tiered loyalty programs often backfire (and how to fix them).
- How experiential rewards outperform discounts for modern consumers.
- The “class divide” mistake Horizon Hobby stumbled into and corrected.
- Why engagement metrics are the true loyalty health check.
- The future of loyalty in a world of digital wallets and one-tap checkout.
🎧 Listen now on Apple Podcasts, Spotify, or YouTube
Episode highlights:
Nate's bottom line: Modern loyalty is about meaning—not money. Brands that nail emotional connection will win the long game in ecommerce.
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