BigCommerce: The key strategy behind BigCommerce's B2B pivot
Podcast
All
Travis Hess
CEO
In this episode we talked about:
- Why BigCommerce is narrowing focus instead of chasing the full market
- How to lead complex change in a publicly traded SaaS company
- What makes B2B ecommerce ripe for disruption
- The difference between flexibility and chaos in composable commerce
- How Travis applies lessons from Accenture and agency life to platform leadership
- Where AI fits into BigCommerce’s internal ops and product strategy
Episode highlights:
[01:04] From services to SaaS: Travis Hess’s career journey
[07:26] Defining BigCommerce’s “right to win”
[12:09] B2C vs B2B vs SMB: Clarifying the ideal customer profile
[24:15] Why B2B ecommerce is heating up
[26:40] Optimizing for revenue: Why self-serve insights matter
[29:20] AI in practice: Real use cases at BigCommerce
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