Frontier Airlines: Building high-performing digital commerce
In this episode we talked about:
- Why digital reliability directly impacts revenue in aviation
- How small UX changes delivered over 60% uplift in membership signups
- How to balance short-term revenue with long-term customer trust
- What “poor man’s A/B testing” looks like and why it worked
- How to navigate legacy systems and build resilient and scalable tech
🎧 Listen now on Apple Podcasts, Spotify, or YouTube
Episode highlights:
[02:39] Airline ecommerce 101: Complexity, regulation, and high expectations
[05:32] 60% uplift: How small UX tweaks transformed Discount Den signups
[07:04] Performance matters: From poor man’s A/B to true experimentation
[08:52] Downtime equals disruption: Why reliability is a core revenue lever
[14:08] Post-pandemic shifts: Why customer expectations have permanently changed
Jacob's bottom line: Legacy systems don't have to be a blocker. With creativity, collaboration, and the right digital strategy, even the most complex ecommerce ecosystems can evolve quickly—and deliver massive value to both the business and its customers.
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