Commerce Innovators podcast: How Carrefour optimizes grocery ecommerce with Noibu
In this episode we talked about:
- Why trust is the most important KPI in grocery ecommerce and how to earn it weekly
- How AI helps detect hidden issues before they cause customer drop-off
- Why resolving bugs in staging is 1,000x cheaper than in production
- The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams
- How Carrefour uses AI and automation to manage releases, QA, and site health
- Why missing product images can silently tank SEO and conversions
Episode highlights:
[04:22] Why grocery ecommerce is way harder than non-food ecommerce
[14:10] How JP prioritises issues that actually cost money
[16:43] Revenue leakage: What to look for and what to fix
[20:06] Real-world alert: 5 products live with no images
[21:55] Site performance and SEO: Why 1-second load time matters
[39:33] Why Carrefour’s NPS is soaring and what it proves
JP & Kailin's bottom line: In ecommerce, trust is earned through digital excellence. Whether it’s a frozen search bar or a missing product image, one small error can cost customer loyalty forever—especially in grocery. The solution? Use AI to spot and fix the issues humans can’t see. Let your team focus on strategy while smart systems ensure every user experience is flawless, fast, and conversion-optimized.
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