Expert Perspectives
Expert Perspectives
Episode 44
Nicholas Greatrex
Chief Marketing Officer
In this episode we talked about:
- How to monitor conversion across multiple brand and geographic channels
- Whether you should have a centralized database for multiple brands
- How to avoid going too far with personalization
- Whether loyalty programs are a worthy investment
Episode highlights:
[00:00] Intro
[01:26] Nicholas’ journey to CMO at TFG
[02:30] Monitoring conversion across channels
[06:25] A centralized database for multiple brands
[09:06] Defining personalization
[13:18] Driving value from loyalty programs
[16:29] Generative AI, personalization, and loyalty
[17:15] Outro
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