eTail Boston 2025: AI, personalization, and the future of retail
Podcast
All
.png)
Lena Moriarty
Head of Marketing
In this episode we talked about:
- How AI use cases evolved from GenAI pilots to agentic AI with measurable ROI.
- Why retailers are finding that customers welcome hyper-personalization in exchange for better experience .
- The growing importance of cross-department communication in technology adoption.
- What “engineered networking” really means-and why it delivers stronger ROI for attendees.
- Where leaders are under-investing today, and the risks that come with putting all your eggs in one tech basket.
- Why top-of-funnel awareness is swinging back as the theme to watch for 2026.
Episode highlights:
[01:56] Biggest takeaways from eTail Boston 2025
[03:40] From experimenting with GenAI to operationalizing agentic AI
[04:47] Concrete AI use cases that worked and those that didn’t
[06:49] The evolving conversation on hyper-personalization and data trust
[06:57] What “engineered networking” looks like at eTail events
[08:35] Measuring ROI from networking experiences
[09:31] Where leaders are under-investing in technology adoption
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Audit your site today
Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.