Ribble Cycles: Driving speed, culture, and AI in ecommerce
Podcast
All
Matthew Lawson
Chief Digital Officer
In this episode we talked about:
- Why most ecommerce brands are losing revenue in ways they can’t see
- How Ribble Cycles scaled site performance without a disruptive replatform
- Where stealth projects outperform silver bullets
- How AI is quietly powering faster, more empowered teams
- Why cross-functional autonomy is key to commercial growth
Episode highlights:
[02:10] You can’t outsource culture and why it matters to speed
[04:15] Strategy in hard times: Focus on the essentials, not delighters
[06:15] Page speed and marginal gains: A direct link to revenue
[09:44] Embedding AI into daily work: Tone, dev, data
[13:00] Headless vs simplicity: Making platform choices that unlock scale
[16:24] Closing thoughts: Building a team that ships fast and smart
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