Expert Perspectives
Expert Perspectives
Episode 15
James Connell
Chief Marketing Officer
In this episode we talked about:
- How the 2002 Olympics started the growth of Roots
- How being omnichannel has changed over the last two decades
- Balancing profitability with sustainability measures
- The ways integrating AI into ecommerce could benefit the environment
Episode highlights:
[1:13] Journey from stock room to C-suite at Roots
[3:21] Digital commerce evolution & Olympic moments
[6:23] Evolution of omnichannel strategy
[9:20] Internal alignment and digital adoption
[14:00] Sustainable ecommerce practices
[16:19] Technology and sustainability
[18:45] AI opportunities in retail
[21:37] Early adoption of buy online, pick up in-store
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