Expert Perspectives
Expert Perspectives
Episode 13
P.J. Worsfold
Director of Ecommerce & Marketing
In this episode we talked about:
- The shift in consumer attitudes towards buying online
- The different personalization measures ecommerce brands can take
- How AI will change search functions for the better
- The constant challenge of attribution
Episode highlights:
[4:40] Digital transformation observations
[7:40] Personalization strategy and challenges
[11:00] Quality assurance and user experience
[12:35] Future of ecommerce and AI search
[15:29] Attribution challenges
[17:15] Black Friday preparation
[19:03] What ecommerce brands should stop doing
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