Expert Perspectives
Expert Perspectives
Episode 20
Nate Kennedy
VP of Customer Experience
In this episode we talked about:
- How ecommerce brands are benefiting from increased insights into their customers
- How to balance customer loyalty and acquisition
- Whether it’s possible to spend your way into an experience-based market
Episode highlights:
[3:41] Analytics & customer behavior insights
[6:29] Major projects at Horizon Hobby
[9:24] Digital marketing & customer acquisition strategy
[13:10] Competition in the RC market
[15:42] Horizon Hobby's core strengths
[17:09] 2024 ecommerce challenges & outlook
Other episodes
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