Ferguson: Why collaboration & good product data are key to robust site search
Podcast
All
Ryan Finley
Senior Manager, Ecommerce Search & Findability
In this episode we talked about:
- Why collaboration is key for Search departments, particularly with Merchandising
- Why education is a crucial part of the role of a professional operator in Search
- When a business should take the leap to create a dedicated Search team
- The limitations of AI in understanding customers’ real intent
- The challenges of shifting data analytics platforms
Episode highlights:
[00:00] Intro
[00:27] Working as an editor and moving into search
[02:17] Importance of collaborating with different teams in search
[04:07] Product data and educating people on search
[05:40] Current strategies at Ferguson Enterprises
[08:07] What size business needs search specialization
[10:58] Limitations of AI in search
[13:08] Focusing on data analytics
[14:57] Challenges in search at the moment
[17:50] Outro
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