Invisible Stuff: AI & mobile-first design
Podcast
All
Sienne Veit
Founder & Chief Product Officer
In this episode we talked about:
- Why starting with mobile-first design is essential (and what brands often get wrong)
- The limitations of conversion rates and what metrics matter
- How AI is redefining both customer experiences and backend operations in retail
- The future of product management in an AI-driven world
- Balancing automation with human creativity in retail product development
Episode highlights:
[03:32] Mobile-first design mistakes brands keep making
[05:41] Why conversion rate isn’t enough: Metrics that truly drive growth
[10:27] AI as the next platform shift in commerce
[12:32] How AI is reshaping search and personalization in retail
[14:29] AI's impact beyond the front end: Optimizing supply chain and revenue forecasting
[17:13] The evolving role of product managers in an AI-driven landscape
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