PopSockets: Scaling profitably without sacrificing creativity
Podcast
All
Jack Farrell
VP of Ecommerce
In this episode we talked about:
- How to evolve from product-led to lifestyle-led ecommerce
- Why bottom-line obsession drives smarter growth
- Lessons from APAC on speed, creators, and live shopping
- How to use GenAI to scale personalization and performance creative
- The importance of cost controls in performance marketing
- Why in-platform ROAS is no longer the north star metric
Episode highlights:
[03:26] Lessons from launching in Asia: mobile-first, creator-first, urgency
[07:51] Can brands create viral moments, or just join them?
[08:49] DTC vs. retail: how PopSockets wins in both
[10:32] Beyond ROAS: Profitability-first ecommerce strategy
[12:38] Why GenAI is the future of creative and customer acquisition
[16:44] The ecommerce metric most brands still get wrong
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