Expert Perspectives
Expert Perspectives
Episode 24
Mathew Vermilyer
Sr. Director of Ecommerce, Analytics & Optimization
In this episode we talked about:
- How the At Home Group utilizes data to drive decision making
- Avoiding analysis paralysis
- How to use data to increase conversion rates
- Upcoming analytics trends in ecommerce
Episode highlights:
[01:08] Mat's career journey from Marine Corps to ecommerce analytics
[03:28] Making data-driven decisions
[05:39] Avoiding analysis paralysis
[07:23] Storytelling with data for leadership
[09:13] Increasing conversion rates through data
[12:26] Trends in analytics and anomaly detection
[14:16] Future of personalization in ecommerce
[15:26] Current challenges in SEO and paid media
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