Hanesbrands: How fast sites drive massive ROI
Podcast
All
Leo Griffin
VP of Consumer Technology
In this episode we talked about:
- The importance of building agile, responsive teams to be a really high-performing ecommerce company
- How Hanesbrands managed to have some of the fastest ecommerce websites by using Adobe Edge Delivery
- A few key trends that are emerging in ecommerce, including the rise of global value stream teams and the challenges of scaling agile practices
Episode highlights:
[00:00] Intro
[01:52] Digital strategy at scale
[02:51] Balancing innovation with operational demands
[05:25] The power of global value streams
[07:48] Scaling agile across large enterprises
[09:31] Navigating post-COVID consumer expectations
[12:24] Speed and business impact: A technical journey
[15:09] Speed: The unsung hero of ecommerce ROI
[17:38] Ecommerce trends and outro
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