Expert Perspectives
Expert Perspectives
Episode 66
Andrew Burton
CEO
In this episode we talked about:
- The transition from legacy systems to composable commerce
- Insights into commercetools roadmap prioritization and the importance of alignment with customer needs
- How composability enables brands to innovate without compromise
- Real-world examples of overcoming ecommerce challenges
Episode highlights:
[01:12] Andrew Burton’s career journey and joining commercetools
([03:33] Scaling past $100M and maintaining a customer-first approach
[05:55] The evolution and importance of composability in ecommerce
[10:45] Key challenges for businesses adopting composable commerce
[15:33] Strategic roadmap prioritization and aligning with customer needs
[19:44] Helping businesses embrace composability without fear
[22:14] Starting small with composable commerce for big wins
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