Expert Perspectives
Expert Perspectives
Episode 39
Michael Affronti
SVP and General Manager, Commerce Cloud
In this episode we talked about:
- How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
- The expansion of SFCC’s target into the mid-market
- How SFCC fits into the headless versus composable conversation
- How AI is intersecting with retail
Episode highlights:
[00:00] Intro
[01:34] Michael’s career journey
[03:36] Shaping the strategic vision for Salesforce Commerce Cloud
[07:26] Serving the mid market
[11:16] Trust in ecommerce
[12:35] Where Commerce Cloud fits into the headless conversation
s[17:30] The intersection of AI and retail
[21:41] Words of wisdom: Talk to your solution integrator
[23:44] Outro
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