Expert Perspectives
Expert Perspectives
Episode 48
Lorenzo Riberto
Senior Omnichannel Program Manager
In this episode we talked about:
- How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
- The critical role of digital transformation in enhancing customer experience and operational efficiency
- Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
- The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels
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