MOO: Rebrand or replatform? Why doing both at once can break your ecommerce stack
Podcast
All
Corin Mills
Director of Ecommerce & Brand Marketing
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In this episode we talked about:
- Why rebrands should never be ego-driven and how to rebrand the right way.
- The hidden risks of combining a rebrand and replatform
- How MOO gets physical products into customers’ hands through digital flows
- Why sample packs and smart mail are still conversion gold
- The challenge of balancing B2B and B2C experiences on one site
- How MOO applies AI to internal tooling and customer insights (without losing brand voice)
🎧 Listen now on Apple Podcasts, Spotify, or YouTube
Episode highlights:
[02:36] Why MOO rebranded in 2024 and what sparked it
[05:13] Why you should never combine a rebrand with a replatform
[07:00] Solving the scale challenge: How MOO converts without a storefront
[13:58] Tech stack strategy: Why MOO went hybrid (not off-the-shelf)
[18:02] The biggest surprise in leading transformation
Corin’s bottom line: Don’t chase tech trends—sequence your growth, measure what matters, and use AI to enhance, not replace, human connection.
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