Expert Perspectives
Expert Perspectives
Episode 82
.png)
In this episode we talked about:
- How to evolve from product-led to lifestyle-led ecommerce
- Why bottom-line obsession drives smarter growth
- Lessons from APAC on speed, creators, and live shopping
- How to use GenAI to scale personalization and performance creative
- The importance of cost controls in performance marketing
- Why in-platform ROAS is no longer the north star metric
Episode highlights:
[03:26] Lessons from launching in Asia: mobile-first, creator-first, urgency
[07:51] Can brands create viral moments, or just join them?
[08:49] DTC vs. retail: how PopSockets wins in both
[10:32] Beyond ROAS: Profitability-first ecommerce strategy
[12:38] Why GenAI is the future of creative and customer acquisition
[16:44] The ecommerce metric most brands still get wrong
Other episodes
See all episodes
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Audit your site today
Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.