Hanna Andersson: Engineering as a business driver
In this episode we talked about:
- The hidden issues that quietly kill ecommerce performance and how to fix them
- Why selective modernization reduces risk and delivers faster wins
- How API-first, microservices-based architecture future-proofs your platform
- Why clean, connected data is the key to AI success
- How to align engineering, marketing, and CX to boost conversion
- How to prepare for the impact of conversational AI search on product discovery
🎧 Listen now on Apple Podcasts, Spotify, or YouTube
Episode highlights:
[02:04] Modernizing a heritage brand’s ecommerce stack without disruption
[03:15] Big bang vs. incremental modernization; why slow is sometimes fast
[04:11] The flexibility benefits of API-first, microservices architecture
[09:05] The three prerequisites for AI readiness
[12:24] How marketing-engineering alignment drives revenue
[13:42] Operationalizing Digital Experience Assurance (DXA)
[15:01] Preparing for traffic shifts from AI-driven search
Matt's bottom line: Modern ecommerce engineering isn’t just about technology—it’s about profitability, speed, and trust. The winners will be brands that bridge technical innovation with business impact, while staying ready for the AI-driven future of shopping.
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