Pet Supermarket: Transitioning from brick-and-mortar to omnichannel
Podcast
All
Matt Ezyk
Former Director of Ecommerce
In this episode we talked about:
- Discuss the experience of transitioning from a bricks-and-mortar to an omnichannel business
- Shed light on technology investments for enhancing the customer experience
- Delve into in-house versus outsourced tech teams
- Highlight why you need to give your customers choice in how they interact with you
Episode highlights:
[00:38] Matt's role at Pet Supermarket
[01:39] From agency to brand-side
[03:26] Traditional to omnichannel transition
[05:57] Digital investment priorities
[10:55] Ship from store impact and returns
[13:30] Choosing Salesforce Commerce Cloud
[16:07] Five-year digital vision
[15:36] Critical KPI: Conversion rate
[16:34] Balancing tech teams
[18:15] What ecommerce brands should stop doing
[00:20:44] Career growth advice
[00:21:59] Outro
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