Chief Digital Agency: Balancing AI/automation and human connection in retail
Podcast
All
Jenna Flateman Posner
Founder
In this episode we talked about:
- Leveraging quick wins to build trust and enable large-scale digital transformations
- Using AI solutions to streamline operations
- The transformative potential of conversational search
- Strategies for reducing discount dependency with AI-driven promotional targeting
- Predictions on future shopping trends
Episode highlights:
[00:00] Intro
[01:14] Transitioning from retail tech to retail leadership
[03:03] Early lessons from auditing tech stacks at Snipes
[05:56] Navigating large-scale re-platforming projects
[08:18] The rise of AI in retail: Practical use cases and quick wins
[13:33] Conversational search: Replicating in-store experiences online
[17:45] AI's role in optimizing order management and P&L insights
[19:48] The future of device-led and assistant-driven shopping
[22:50] Challenges and risks with AI-generated content and SEO strategies
[25:19] Reducing promotional dependency with AI targeting
[27:01] Embracing AI for smarter retail operations
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