Expert Perspectives
Expert Perspectives
Episode 31
Phil Clark
Senior Director, Digital Marketing & Media
In this episode we talked about:
- Maintaining competitiveness in a market filled with promotions and discounts
- How to measure the right KPIs
- Using first-party data to personalize experiences
- How Canada Goose is leveraging social commerce and influencer marketing
Episode highlights:
[01:02] Phil’s career journey
[02:47] Unique challenges of marketing a luxury product
[04:56] Testing: Key to staying relevant amidst technology advancements
[06:01] Key KPIs for measuring ROI in a luxury brand
[09:43] Crafting personalized experiences with first-party data
[12:48] Incorporating social commerce and influencers into marketing strategies
[17:29] Forecasting the future of digital marketing
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