Commerce Innovators podcast: How Carrefour optimizes grocery ecommerce with Noibu
Podcast
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Jean-Philippe Blerot
Head of Digital, AI & Ecommerce

In this episode we talked about:
- Why trust is the most important KPI in grocery ecommerce and how to earn it weekly
- How AI helps detect hidden issues before they cause customer drop-off
- Why resolving bugs in staging is 1,000x cheaper than in production
- The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams
- How Carrefour uses AI and automation to manage releases, QA, and site health
- Why missing product images can silently tank SEO and conversions
Episode highlights:
[04:22] Why grocery ecommerce is way harder than non-food ecommerce
[14:10] How JP prioritises issues that actually cost money
[16:43] Revenue leakage: What to look for and what to fix
[20:06] Real-world alert: 5 products live with no images
[21:55] Site performance and SEO: Why 1-second load time matters
[39:33] Why Carrefour’s NPS is soaring and what it proves
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