Expert Perspectives
Expert Perspectives
Episode 70
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In this episode we talked about:
- From AI theory to practice: How retailers are partnering with tech innovators for real results
- Why customer experience rivals conversion as 'king' in 2025
- Social commerce strategies: TikTok, YouTube Shorts, and influencer marketing evolution
- Balancing acquisition and retention with data-driven content
Learn more about eTail West in Palm Springs.
Episode highlights:
[0:53] What is eTail? Overview and background
[02:21] Lena's career journey at eTail
[04:02] eTail Palm Springs 2025 event overview
[05:15] Key industry trends for 2025
[06:11] Practical AI applications in retail
[08:04] Customer experience vs conversion discussion
[09:10] Social commerce and platform changes
[12:06] Networking at eTail events
[13:16] Tips for first-time attendees
[13:45] Final thoughts and event details
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