Case Study

How Renegade Game Studios shipped six accessibility fixes in a week with Noibu's AI agents

Industry
Tabletop games
Job title
Senior Marketing Manager
Noibu’s impact
Renegade Game Studios merged six accessibility fixes drafted by Noibu's AI agents in its first week, across a seven-storefront BigCommerce setup, and replaced a separate accessibility tool.
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Renegade Game Studios, the tabletop publisher behind Dungeon Crawler Carl and Heroscape, runs seven BigCommerce storefronts with a small ecommerce team. In its first week on Noibu, the team merged six accessibility fixes drafted by Noibu's AI agents, each one reviewed before it shipped, and replaced a separate accessibility tool along the way.

6

accessibility fixes merged in the first week

7

BigCommerce storefronts on one setup

At a glance

Customer
Renegade Game Studios, tabletop game publisher
Platform
BigCommerce, with US, UK and EU stores, brand sites and a retailer site
Noibu agent
ADA agent, used in Claude through Noibu MCP
Problem
A small team, seven storefronts, and site issues that surfaced through customer emails and social posts
What shipped
Six accessibility fixes on the US store, drafted as pull requests and reviewed before merging
Result
Six fixes in the first week, and one tool instead of two

About Renegade Game Studios

Renegade Game Studios publishes tabletop and card games, including Dungeon Crawler Carl and Heroscape, and sells direct to fans on BigCommerce. Its direct-to-consumer business has grown fast, helped by major crowdfunding campaigns that brought a wave of new customers to its stores.

What was holding Renegade back?

A small ecommerce team looks after seven storefronts: separate US, UK and EU stores, brand sites for individual games, and a site for retailers. Before Noibu, the team mostly heard about site problems from customer emails and social media, then had to reproduce them before its development partner could step in.

Accessibility was a separate job with a separate tool. And with so many new customers arriving, small issues on the site cost more than they used to.

How does Renegade use Noibu's AI agents?

Renegade connected Noibu to Claude, the AI assistant, through Noibu MCP (here is how that setup works). It then put the themes for all seven storefronts in GitHub, so the agents can read the code and propose changes (how that works with an outside development partner).

Noibu's ADA agent, which finds accessibility gaps and drafts the fixes, runs a weekly audit. Each fix arrives as a pull request, and a person reviews it before it merges. Nothing changes on the live site without the team's say-so.

What did the agent fix?

Six accessibility fixes, merged on October 1

WhereBeforeAfter
Empty cart pageHeadings skipped a levelHeadings in order
Search pageNo main heading when the search was emptyA fallback main heading
Home and login pagesNo main landmarkA main landmark, so screen readers can jump to the content
Product cardsCard titles used a different heading levelTitles match every other card
Footer newsletterHeading out of orderHeading at the right level
Blog thumbnailsEach post link read out twiceDuplicate link hidden from screen readers

Source: Noibu release records for renegadegamestudios.com, October 1, 2026.

None of these break a page you can see, which is why they're easy to miss. They make the store harder to use for shoppers who rely on a screen reader or keyboard (how to run an accessibility audit on your own store).

What were the results?

  • Six accessibility fixes merged in the first week, each reviewed before it shipped
  • One tool instead of two: Noibu replaced the separate accessibility tool Renegade had been paying for
  • One setup for all seven storefronts, from the main US store to the retailer site

Frequently asked questions

What does an AI accessibility agent do for an online store?
Noibu's ADA agent audits a store for accessibility gaps, such as headings out of order, missing page landmarks or links that screen readers announce twice. It then drafts the code fix as a pull request. At Renegade Game Studios it runs weekly, and a developer reviews every fix before it merges.
Does Noibu work with BigCommerce multi-storefront?
Yes. Renegade Game Studios runs Noibu across seven BigCommerce storefronts, including separate US, UK and EU stores, brand sites and a retailer site, with each storefront's theme connected to GitHub.
Do Noibu's AI agents change the live site on their own?
No. The agents draft each fix as a pull request, and a person reviews and merges it. At Renegade, the team's development partner reviews changes before anything ships.
Can Noibu replace a separate accessibility tool?
At Renegade it did. The team replaced the accessibility tool it had been paying for with Noibu's ADA agent, which finds gaps and drafts fixes in the same place the team already works. An audit finds and helps close gaps; it isn't a legal certification.
What kinds of accessibility fixes did Renegade ship?
Six in the first week: correct heading order on the empty cart page and product cards, a main heading on the search page, a footer heading at the right level, a main landmark on the home and login pages, and a duplicate blog link hidden from screen readers.

Try it on your store

Read how Noibu's ADA agent finds and helps close accessibility gaps, or get a free website audit to see what your own store is missing.

About Noibu

Noibu is AI for ecommerce operations, the always-on optimization system that keeps online stores running at their best. A team of supervised AI agents finds what's broken, slow, or leaking revenue, does the work, and hands results back for human approval. Trusted by retailers like Free People, Guess, Liquid I.V., and Ariat.

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