How The Perfume Spot recovered $622K+ in annual revenue with Noibu
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The Perfume Spot is a leading beauty and fragrance retailer operating on BigCommerce. With only one developer managing the entire ecommerce storefront, the company needed leverage: a way to protect revenue, resolve bugs faster, and scale operations without adding headcount.
Executive interviewed: Alex Lo, Lead Developer
Business transformation
Before Noibu: Operating blind
The Perfume Spot’s debugging process relied entirely on customer complaints through Zendesk tickets and calls.
“Before Noibu, our debugging process was completely reactionary and led by customer complaints. We’d try to recreate issues from feedback and go from there.”
— Alex Lo, Lead Developer, The Perfume Spot
The lack of visibility left critical bugs unresolved for years—including a broken add-to-cart flow leadership dismissed as “user error.”
- Debugging was driven by customer complaints.
- Root causes were invisible, forcing trial-and-error reproduction.
- Major issues were dismissed as “user error” for years.
- Revenue leakage went undetected and unmeasured.
Turning point: Implementing Noibu
In just two weeks, Noibu’s ecommerce monitoring platform exposed the true scale of hidden site friction:
- 9 critical issues uncovered
- 42 lost transactions in 2 weeks → 7,781 annually
- $622,510 in projected annual recoverable revenue
“One of the first issues we fixed with Noibu was an add-to-cart bug that had been around for years. Leadership thought it was just user error. Fixing it had a huge impact on conversion.”
— Alex Lo, Lead Developer, The Perfume Spot
After Noibu: Operating with foresight
- Conversion blockers prioritized and fixed with measurable ROI.
- Root causes identified across BigCommerce, PayPal, and internal scripts.
“Noibu has given us insights into whether issues are in our code, or if they’re third-party. That clarity has been a game changer.”
— Alex Lo, Lead Developer, The Perfume Spot
- Customer service empowered with Help Codes and session replays.
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“When customers call in, they can send us a Help Code and we can literally watch their session in real time. It’s a win-win—they feel like they’re helping, and we get clear visibility into what’s happening.”
— Alex Lo, Lead Developer, The Perfume Spot
- Faster vendor escalations through Noibu’s BigCommerce partnership.
“We’ve been going back and forth with Noibu on BigCommerce-specific errors, and they’ve even helped escalate fixes through their own contacts.”
— Alex Lo, Lead Developer, The Perfume Spot
Strategic insights for ecommerce leaders
- Every bug is a lost sale: Silent errors directly impact conversions and revenue. Proactive monitoring turns invisible blockers into measurable recoverable revenue.
- Small teams can scale like enterprises: With Noibu, a solo developer gains the leverage of an entire debugging team, reclaiming time while protecting revenue.
- Customer support can protect revenue: Help Codes and live replays let support staff resolve issues instantly, reducing churn and saving developer cycles.
- Platform partnerships accelerate fixes: Through Noibu, The Perfume Spot tapped into BigCommerce vendor channels, resolving escalations faster than going it alone.
Executive outcome
For The Perfume Spot, Noibu delivered both immediate ROI and long-term leverage:
- $622K+ annual revenue recovered
- Years-old conversion blockers eliminated
- Debugging efficiency improved by orders of magnitude
- Customer experience safeguarded through faster, clearer support
“Having a single list of issues to work through is huge for me. The Noibu reps have been awesome—attentive, helpful, and proactive. It’s been a great experience.”
— Alex Lo, Lead Developer, The Perfume Spot
Key takeaway
Noibu transforms error monitoring from a technical chore into a strategic revenue protection system.
For lean ecommerce teams, it delivers the power of an enterprise engineering department—uncovering hidden losses, recovering conversions, and enabling growth without scaling headcount.
