How Princess Auto eliminated subjectivity and safeguarded $626K in revenue with Noibu

Challenge

Princess Auto, a farm, industrial, garage, hydraulics, and surplus item retailer, has seen a lift in ecommerce sales over the past two years. However, they were finding it hard to surface, prioritize, and resolve critical site issues based on their actual impact on revenue and conversion.

Princess Auto approached bugs like many companies do—prioritizing site issues based on business needs, departmental requirements, because they were easy to resolve, or because they were simply easier to scope. This required utilizing multiple resources (developers, QA, Business Analysts) to determine cost estimates on potential fixes.

This subjective approach resulted in higher-impact issues not being promptly addressed and a costly overextension of resources. The retailer saw this in their customer feedback, which revealed reports of error pages at checkout and page load delays.

Ultimately, Princess Auto wanted to have a single place for visibility over all existing website issues, new sales pipeline bugs, cost estimates, and how these issues were impacting the overall user experience.

Solution

With the help of digital consultancy Object Edge, Princess Auto implemented and integrated Noibu—an ecommerce analytics & monitoring platform that surfaces, prioritizes, and helps resolve site issues based on their impact on revenue and conversion. The Noibu solution provided the retailer an all-encompassing system dashboard that prioritized the revenue impact of each issue upfront.

This solution enabled Princess Auto to evolve its approach from “how much will it cost to fix this issue” to the more proactive “how much will it cost if we don’t fix this issue.” With visibility to team members at both Princess Auto and Object Edge, errors were clearly defined and communicated, with less resource drain, friction, and communication missteps.

Outcome

With Noibu in place and integrated into the development and QA processes, Princess Auto can accurately quantify the revenue impact of site issues using a metrics-based approach. They are no longer using a subjective approach where their prioritization is driven by the opinions of multiple team members.

The company is now able to take a holistic and more accurate approach to resolve issues that may arise within its ecommerce platform. “Now when someone opens the hood and takes a look at our system, they see all the issues right there,” said David Matthes, Imagination Leader at Princess Auto.

“We now have the ability to collect the analytics around why a repeatable problem is going on and how to fix it.”

Princess Auto has also seen a significant decrease in negative comments from customers using the site. Site issues are now quickly identified and resolved in a timely, proactive manner.

The Noibu solution helped initiate a philosophy shift within Princess Auto’s organization. The retailer has become more metrics-driven in how it resolves system issues.“Now, it’s less about ‘I feel’ and more about ‘I know’,” continued Matthes. “We now have a data-driven approach to fixing bugs. That philosophy is important, and as we integrate it into our workflow, we’ll make it easier for our teams to know exactly what they need to do.”

About Object Edge

Established in 1994, Object Edge is an award-winning digital consultancy working with leading global brands and manufacturers. In a challenging digital landscape, we help businesses differentiate and compete by serving their customers, partners, and associates through effortless digital experiences. We design, implement, and support content, commerce, and CPQ with a data-driven, highly collaborative, and best-in-class team. Learn more at objectedge.com or find us on LinkedIn.

About Noibu

Noibu is the leading ecommerce analytics & monitoring platform, purpose-built to help retailers protect and grow online revenue.

By unifying site monitoring, experience analytics, and conversion growth opportunities in a single pane of glass, Noibu gives ecommerce, engineering, and product teams everything they need to understand what's happening across the shopping journey, prioritize what matters most, and act on the opportunities that drive growth.

Learn more at www.noibu.com.