How Weyco Group saved $6M with Noibu in just 24 months
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The challenge: Limited visibility into site errors was slowing down growth
Before Noibu, Weyco Group’s error management process was manual, inconsistent, and highly reactive.
"If an employee discovered an error, they would forward it to us with minimal context—maybe a screenshot. We’d spend hours trying to recreate it, often with no success."
— Marcel Mundt, Web Development Team Lead
Their custom-built ecommerce platform made visibility into bugs especially difficult, as error reports lacked browser/device context and often couldn’t be reproduced. Customer service and marketing teams struggled to validate their concerns, leading to internal friction.
“We had no way to gauge whether an error was worth investigating, how many customers it affected, or how much revenue was at stake.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
Why Weyco chose Noibu
The Weyco team discovered Noibu while looking for deeper visibility into how bugs were affecting site performance—and the bottom line.
“We’d never had visibility into our custom code like this before. Noibu’s ability to connect site errors to revenue loss was eye-opening.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
They ran a Proof of Concept (POC) by deploying Noibu on a few domains. Within weeks, the tool uncovered $1.5M in annualized lost revenue due to unresolved errors—including a major issue with product filtering, which 30–40% of users rely on.
“The POC results were undeniable. We didn’t need to look at other solutions after that.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
Life with Noibu: A new, proactive workflow
After rolling out Noibu across all 14 of its global websites, Weyco transformed its error resolution strategy:
- Identify & prioritize
- Noibu surfaces issues based on frequence and revenue impact
- Top browsers, devices, and affected URLs are clearly listed
- Investigate with context
- Technical details (e.g. error stack trace, JS files, browser info) help engineers fix bugs faster—without reproducing them manually
- Collaborate across teams
- CS, marketing, and dev all speak the same language: revenue impact
- Resolve & prevent
- Fixes are deployed once and applied across all brands built on the same custom backend
- Proactive monitoring ensures future bugs are caught early
“Noibu is like a loss prevention tool, similar to a store having a security system or guard.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
The biggest impact: Revenue recovered, time reclaimed
$6M+ in prevented revenue loss
Over two years, Weyco recovered more than $6M in potential lost revenue by proactively identifying and resolving high-impact errors.
“There’s really no question about the platform’s value. We’ve seen massive ROI.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
Thousands of developer hours reclaimed
Time once spent on bug validation was reallocated to strategic projects like performance optimization and feature development.
“I was able to get my time back and focus on work that actually moves the needle.”
— Marcel Mundt, Web Development Lead
Improved cross-department trust
By eliminating subjectivity in error reporting, Noibu improved relationships across teams.
“It really strengthened the relationship between the web team, marketing, and customer service. We all work from the same objective data now.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
Peace of mind during high-stakes events
Whether it’s the holiday season or a major site replatforming, Noibu gives the team confidence.
“Noibu is like an insurance policy. You don’t ever want to use it, but knowing it’s there gives you peace of mind. Noibu gives us the confidence to release faster and catch issues before customers ever notice”
— Marcel Mundt, Web Development Lead
Final thoughts: From reactive to resilient
Noibu didn’t just help Weyco fix bugs—it changed how their entire digital team operates.
“We used to be completely reactive. Now we’re catching and resolving issues before customers ever notice. That shift alone is a major win.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
As a 150-year-old company built on quality and trust, Weyco views Noibu as a critical part of its ecommerce strategy.
“Of all our vendors, Noibu gives us the best service. The product, the onboarding, the contract process—everything’s been exceptional.”
— Ryan Wittmann, Business Insights Manager & Growth Marketing Manager
Ready to see what Noibu can uncover for you?
Request a demo and discover the bugs and revenue leaks you can’t see yet.
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