The two halves of agentic commerce: a practical guide with Salesforce
Shoppers no longer type a keyword and scroll. They describe what they want, and AI is getting very good at understanding them.
That's reshaping both halves of agentic commerce:
🔎 Discovery: agents that understand what a shopper, or their AI assistant, means and get them to the right product.
🛒 Conversion: the product page, page speed and checkout that turn that intent into an order.
Most investment is going into the first half. But last BFCM, even with conversion on Commerce Cloud up 2.3×, 80% of carts still didn't end in a completed order.
In this practical guide, co-authored by Noibu and Salesforce, we break down how both halves work together, backed by 1.8 billion sessions across 2,400+ online stores (July to September 2026) and Commerce Cloud peak-season data.
Inside, you'll discover:
- What agentic commerce means for your store: the two halves every agent-led sale depends on, from Salesforce's Agentic Commerce Search and Carter shopper agent to Noibu's AI agents.
- Why better search raises the stakes: where ready-to-buy shoppers drop off, and why 72% of carts still don't end in a completed order.
- How to get ready for AI shoppers: four quick checks for the AI assistants that are starting to shop on shoppers' behalf.
- The agentic storefront readiness checklist: 12 yes-or-no questions to score your store and see which half needs your attention first.
Get the full guide:
The Two Halves of Agentic Commerce: From Search to Sale
A practical guide for ecommerce teams, co-authored by Noibu and Salesforce.
