How Much Does Hotjar Cost? Plans, Limits and Alternatives
Hotjar offers Basic (free), Plus and Business plans for Observe, Ask and Engage, with Scale for Ask and Engage, billed per site and limited by sessions, responses or interviews. Hotjar's pricing address now redirects to Contentsquare's pricing page, so confirm current prices there before you buy.
Hotjar's cost depends on three things: which products you use, how many sites you run, and how much traffic you need to cover. This guide explains each, using Hotjar's own help documentation, and notes what we could and could not confirm on November 3, 2026.
How is Hotjar priced?
According to Hotjar's plans help article, Observe, Ask and Engage each offer Basic (free), Plus and Business plans, and Scale is available only for Ask or Engage. Billing is per site, and you can choose different plans for each product on each site. There is no account-wide plan. Observe is limited by sessions, Ask by responses per month, and Engage by interviews.
What happens when you hit a usage limit?
If you exceed your Observe session limit, the help article says you keep access to historical data but cannot view new insights until the limit resets, and Hotjar samples your traffic. For a busy store, sampling means you may not see every session. In-app card or PayPal purchases of Observe and Ask get 10% off the lower-priced product, and yearly in-app billing adds a 20% discount. European customers are billed in euros and customers elsewhere in US dollars.
What does Hotjar's pricing page show today?
On November 3, 2026, Hotjar's pricing address redirected to Contentsquare's pricing page. That page lists Contentsquare plans: Experience Analytics Free at $0 for up to 200,000 monthly sessions, Growth from $39 per month with a 20% saving on yearly billing, and custom pricing for Pro and Enterprise. It does not list Hotjar per-plan prices, so confirm the current Hotjar price in your account before you buy rather than relying on third-party tables.
What should you compare before you buy?
Compare the real cost of covering your traffic, including sampling, plus what the data connects to. Replays and heatmaps show what shoppers did. They do not rank issues by revenue lost, and they sit apart from your errors and page speed. Noibu includes session replay and heatmaps tied to errors and revenue, and its agents work in the Noibu console and in the AI tools your team already uses. Noibu's free website audit is the free place to start. For a wider list see Hotjar alternatives for ecommerce or the Noibu vs Hotjar comparison.
Frequently asked questions
Is Hotjar free?
How does Hotjar bill for multiple sites?
What happens if I exceed my Hotjar session limit?
Where can I see current Hotjar prices?
What is a good alternative to Hotjar for an online store?
Hotjar's cost depends on sites, products and traffic, so confirm the live price in your account and check how much of your traffic is sampled. If you want replays and heatmaps tied to errors and revenue, run Noibu's free website audit.
Noibu is AI for ecommerce operations, the always-on optimization system that keeps online stores running at their best. A team of supervised AI agents finds what's broken, slow, or leaking revenue, does the work, and hands results back for human approval. Trusted by retailers like Free People, Guess, Liquid I.V., and Ariat.
