Expert Perspectives

Expert Perspectives

Episode 87

Galls: The untold story behind Galls' $700M ecommerce consolidation

Podcast

John Arquette

Ecommerce Director

In this episode we talked about:

How to consolidate ecommerce brands without losing traffic or customers
Why first-party data beats promotions every time
How to rebuild a failing email program for maximum ROI
What most teams get wrong about marketplaces and platform investments
How to connect authentically with niche audiences
Why the in-house platform era is over and what comes next

Episode highlights:

[02:30] Turning around a stalled acquisition

[07:34] 30x email revenue: The power of cadence and authenticity

[11:30] The Bravery Tour: Collecting first-party data in the field

[14:35] Segment-specific messaging with 97% click-through rates

[17:05] Pricing, margin, and the biggest bet of 2025

[18:17] Why it’s time to let go of homemade platforms

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Other episodes

John Arquette of Galls

Galls: The untold story behind Galls' $700M ecommerce consolidation

Travis Hess of BigCommerce

BigCommerce: The key strategy behind BigCommerce's B2B pivot

Brit Tucker of Society6

Society6: The secret to replatforming without breaking the brand

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