Episode 8

Richemont: Optimizing luxury online retail for a global audience

Alizée Dard Belmon
Alizée Dard Belmon
Senior Manager of Ecommerce

In this episode we talked about:

  • Discuss how Alizée’s diverse background has influenced her approach to ecommerce
  • Shine a light on transitioning from the brand level to the group level
  • Delve into the value of data when operating at the group level
  • Dip into how Richemont utilizes AI and automation to improve processes and customer experience

Episode highlights:

[1:26] Early career and education

[5:12] Transitioning from marketing to digital

[8:32] Brand level vs group level perspective

[12:45] Data-driven bug management

[17:43] AI implementation in luxury retail

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