Expert Perspectives

Expert Perspectives

Episode 82

How PopSockets Scales Profitably Without Sacrificing Creativity

Podcast

Jack Ferrell

VP of Ecommerce

In this episode we talked about:

How to evolve from product-led to lifestyle-led ecommerce
Why bottom-line obsession drives smarter growth
Lessons from APAC on speed, creators, and live shopping
How to use GenAI to scale personalization and performance creative
The importance of cost controls in performance marketing
Why in-platform ROAS is no longer the north star metric

Episode highlights:

[00:00] Intro

[00:25] Meet Jack Farrell, VP of Ecommerce at PopSockets

[01:00] Jack’s career journey from lemonade stands to PopSockets

[03:26] Lessons from launching in Asia: mobile-first, creator-first, urgency

[05:33] From category creator to lifestyle brand: evolving the PopSockets identity

[07:51] Can brands create viral moments, or just join them?

[08:49] DTC vs. retail: how PopSockets wins in both

[10:32] Beyond ROAS: Profitability-first ecommerce strategy

[12:38] Why GenAI is the future of creative and customer acquisition

[16:28] Personalization at scale: connecting GenAI to product and ad creative

[16:44] The ecommerce metric most brands still get wrong

[18:02] Closing thoughts and thanks

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