Noibu's ROAS Agent: AI That Improves Ad Return From the Site Side
Noibu's ROAS Agent finds where paid traffic is wasted after the click, such as slow landing pages, errors, or journeys that leak, and ranks each problem by campaign and revenue. It drafts the change to recover that return for a person to approve, then reports what happened to conversion from paid traffic.
When ROAS drops, most teams start in the ad account: bids, audiences, creative. Often the problem is on the site. A landing page that loads slowly on mobile, a promo code that errors, or a product page that ad traffic bounces from can waste spend no matter how good the campaign is.
Noibu is AI for ecommerce operations, the always-on optimization system that keeps online stores running at their best. A team of supervised AI agents finds what's broken, slow, or leaking revenue, does the work, and hands results back for human approval.
What is Noibu's ROAS Agent?
The ROAS Agent is one of Noibu's six supervised AI agents. It owns one outcome: return on ad spend. It connects paid sessions to what happened on the site after the click, finds where that traffic is wasted, and drafts the work to recover it.
How does the ROAS Agent work?
- Segment paid traffic. It separates sessions by campaign, source, and landing page
- Compare the experience. It compares speed, errors, and drop-off for paid sessions against other traffic on the same pages
- Find the leak. It identifies the landing pages and steps where paid shoppers stall or leave
- Draft the change. It writes the change, such as a lighter landing template or a correction to a broken promo flow, for review
- Measure. After a person approves and the change ships, it reports conversion from paid traffic before and after
What data does it work from?
The agent works from Noibu's session data joined to traffic source: every paid visit with its landing page, Core Web Vitals, errors, journey, and outcome. That lets it say not just that a campaign underperforms, but which part of the site experience is responsible.
Speed compounds the problem for paid traffic, which often lands cold on mobile. A one-second delay in load time is associated with about a 7% drop in conversions, according to research from Akamai and Google.
What stays human?
Every Noibu agent is supervised. It does the investigation and drafts the work; a person decides what ships. Nothing deploys to a live store on its own.
For the full method, see how to improve ROAS from the site side, not the ad account and why isn't your paid traffic converting.
Where do you use it?
Teams work with the ROAS Agent inside the Noibu console or from Claude through the Noibu plugin for Claude. It is one of six agents, alongside Bug Resolution, Performance, CRO, A/B Testing, ADA, and ROAS, and they share one data layer, so a finding from one agent can become work for another.
How do you try it on your own store?
The fastest way to see the agent work is a free website audit. Noibu runs all six agents on your real store data for two weeks; findings come back quantified, with session replays one click away. With at least two approved changes deployed, each agent reports what actually happened to the metric it promised to move, before and after.
Frequently asked questions
Related topics
- See the ROAS Agent
- How to improve ROAS from the site side, not the ad account
- Why isn't your paid traffic converting?
- Core Web Vitals for ecommerce
- AI agents for ecommerce: what they actually do in 2026
See where your paid traffic leaks: run a free website audit →
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