Run structured A/B tests measured against add-to-cart rate and checkout conversion. Noibu tracks errors, page speed, and shopper sessions for each variation, so you can call a winner you trust.
Your next test should tell you why it won.
Test growth opportunities where your data already lives
Measure a test against add-to-cart rate, checkouts started, checkout conversion, or visits to a page – all from data Noibu already collects on every session.
Know which results are real
An early lead can fade, and a losing variation may be broken. Noibu recommends a winner at 95% confidence and flags slow or error-prone variations so you can stop a broken one before it costs orders.
See the shopper experience behind every result
A conversion rate can't show why shoppers hesitated. Noibu records every shopper session so you can watch replays and compare heatmaps for each test variation.
Find what to test next
Choosing what to test is half the work. Noibu's A/B test agent looks at your store data and your site to find tests worth running, and even builds them for you.
Discover the rest of our platform
Issues & Alerts
Detect every issue ranked by business impact with the context to reproduce and debug fast.
Performance Monitoring
Measure core web vitals from real customer traffic and quantify the cost of slow loading pages.
Page Analysis
See shopper interaction, behaviour, and journeys on every page to map UX to what drives conversions.
Sessions
See how every shopper experienced your site, and every point of friction behind a lost conversion.
Noibu AI
Ask our AI agents to find conversion opportunities on your store and easily act on what they find.
Find your next conversion growth opportunity
Measure every A/B test variation against conversion, errors, and page speed in one place.