Announcing Noibu for Shopify Plus

For years, Noibu has worked alongside some of Shopify Plus's most ambitious merchants — brands like Mejuri running fully headless on Hydrogen, and Rvinyl scaling on standard Shopify Plus. The work has been steady, technical, and almost entirely behind the scenes.

Today, we're making it official.

Noibu's ecommerce analytics and monitoring platform is now available to Shopify Plus merchants across every build configuration. From Liquid themes to full headless builds, from out-of-the-box checkout to deeply customized funnels, Plus teams can plug Noibu in and start surfacing the friction that's holding back conversion within hours, not weeks.

This isn't a new product. It's a deeper commitment to a segment of the market that's outgrown the tools built for it.

Why now: Shopify Plus has changed faster than the tools watching it

Shopify Plus is no longer a single shape.

A decade ago, "Shopify merchant" meant a Liquid theme, a handful of apps, and the standard Shopify checkout. Today, Plus merchants span an enormous range of architectures. Some still run beautifully tuned Liquid storefronts. Some have layered in custom apps and storefront APIs. Some have moved to Hydrogen and React-based headless builds. Some run hybrid stacks where the storefront, cart, and checkout live in different code bases entirely.

What hasn't changed is how Plus teams are expected to operate. Conversion targets keep climbing. Release cadences keep accelerating. Marketing teams keep shipping campaigns. Engineering teams keep deploying changes. And every one of those changes — a Liquid template update, a Hydrogen component swap, a third-party app upgrade — can introduce friction somewhere on the path to purchase.

The tools most Plus teams rely on weren't built for this. Shopify Analytics tells you what happened. GA4 confirms it. A heatmap tool adds a layer of clicks. A session replay tool adds another. A legacy APM tool flags a JavaScript exception.

"Shopify Plus merchants don't have a data problem. They have a clarity problem."
— Kailin Noivo, President & Co-Founder, Noibu

The data is there. The clarity isn't. Plus teams sit on more dashboards than ever and still can't answer the question that matters most: what's quietly blocking conversion on our site right now, and what should we fix first?

That's the gap Noibu was built to close. And as Shopify Plus has become the home for some of the most architecturally complex commerce experiences on the internet, closing that gap has only become more urgent.

What's actually changing

Noibu has worked with Shopify Plus merchants for years. What's changing today is the breadth of support and the speed of deployment.

Plus merchants can now adopt Noibu regardless of how their storefront is built:

Liquid theme builds. Noibu installs with a single script and starts capturing data across the storefront within minutes. No theme rewrites, no engineering lift.

Custom Liquid + apps. Plus merchants running tuned Liquid storefronts with custom app integrations get full visibility into how each component contributes to (or detracts from) conversion.

Hydrogen and headless builds. Noibu's SDK supports React-based storefronts running on Hydrogen, Remix, or custom frameworks. Mejuri's been running this configuration since their migration.

Hybrid stacks. For Plus teams running headless storefronts on top of Shopify checkout, or with custom carts layered into standard builds, Noibu's platform unifies the data across the storefront so teams see one continuous picture.

Alongside this, Noibu's Release Monitoring capability now automatically detects when Shopify template updates ship, so Plus teams running fast release cadences get an immediate read on whether a deploy has introduced a regression.

The result: Plus teams stop stitching tools together and start working from a single source of truth on what's happening across their storefront — and what to do about it.

Two paths, one platform

The clearest way to understand what Noibu unlocks for Plus merchants is to look at how two very different teams use it.

Mejuri: Hydrogen, post-migration, day one

Mejuri migrated to Shopify Plus on Hydrogen and went live with Noibu in parallel. The day after launch, Noibu surfaced an infinite spinning cart bug that was silently blocking checkouts on a percentage of sessions.

The team had session-level context, the affected URLs, the reproduction steps, and an estimate of the revenue at risk — all in one view. They shipped a fix the same day.

"Noibu gave us the visibility we needed at exactly the moment we needed it."
— Sr. Director of Engineering, Mejuri

For a brand running headless on Hydrogen, the alternative was reading server logs, triangulating across three or four tools, and hoping the right person noticed before the spike showed up in Sunday's revenue report.

Rvinyl: Shopify Plus on standard, scaling beyond bugs

Rvinyl runs on standard Shopify Plus and originally adopted Noibu to find and fix technical issues. What kept them on the platform was everything else — performance trends, session-level friction patterns, conversion drop-offs that didn't map to any single technical error.

"What's helpful about Noibu is that it shows you what's happening beyond bugs. We can see where users are getting stuck, where pages slow down, and what's hurting conversion — not just what's broken."
— Rvinyl team

Two builds. Two stages. One platform that meets both teams where they are.

Read the Mejuri case study →

Read the Rvinyl case study →

What Noibu does for Shopify Plus teams

Noibu unifies what most Plus teams currently piece together across three or four tools. The capabilities Plus teams get out of the box:

Issues & Alerts

Always-on monitoring that detects and prioritizes technical issues across the storefront by their impact on revenue and conversion. Every issue arrives with session context, affected URLs, and an estimate of the revenue at risk.

Session Replay

Full session capture across the storefront with ecommerce-specific signals: rage clicks, funnel stage, payment failures, hidden friction. AI-assisted search surfaces the relevant sessions in seconds.

Performance Monitoring

Real-user Core Web Vitals and page performance data across the storefront, benchmarked against best-in-class ecommerce brands. Teams see exactly which pages are losing conversion to speed.

Page Analysis

A user-behavior view that shows where customers click, scroll, hesitate, and abandon — page by page, segment by segment.

Release Monitoring

Automatic detection of Shopify template updates and other front-end changes, so Plus teams running fast release cadences know whether a deploy has introduced a regression.

AI Explorations

Plain-language investigation. A Plus team can ask, "why did conversion drop on product detail pages last week?" and Noibu runs the analysis across sessions, performance, and behavior data to return a data-backed answer in minutes.

All of it sits in one platform, with one view of the storefront, working off one source of session and revenue data.

What this means for your team

For VP Ecommerce and ecommerce leads: a single platform that tells you where conversion is leaking, in dollars, without needing engineering or analyst translation.

For engineering and platform teams: full visibility into front-end issues across the storefront, with the context to reproduce, prioritize, and fix without a customer ticket as the trigger.

For UX and product teams: behavior-level insight into where customers struggle on the path to purchase, paired with the technical context to know whether the issue is design, performance, or something broken under the hood.

The teams that pull this all together — without burning cycles on tool sprawl — are the teams that ship faster, protect more revenue, and grow conversion compound over the long run.

What's next

Noibu is rolling out the expanded Shopify Plus support throughout Q2, alongside the launch of Noibu One — our AI terminal that brings Explorations, MCP, and the rest of the platform into a single agentic workflow for ecommerce teams.

If you're running Shopify Plus and want to see what Noibu surfaces on your storefront, the fastest paths in are:

Book a demo

Install from the Shopify App Store

Ready to see what's hiding on your Shopify Plus storefront? Book a demo →

About Noibu

Noibu is the leading ecommerce analytics & monitoring platform, purpose-built to help retailers protect and grow online revenue. By unifying site monitoring, experience analytics, and conversion growth opportunities in a single pane of glass, Noibu captures the most important end-to-end shopping data, without the complexity of traditional analytics tools. 

Noibu surfaces critical site errors, performance issues, and customer journey friction that block conversions, then ties every insight directly to business impact, session replays, and full technical context. This makes it easy for ecommerce teams to understand why things are happening and what to prioritize, without dedicated analytics headcount.

The result: faster decisions, better collaboration across teams, optimized customer experiences, and revenue growth.