Simons

Founded in 1840 in Quebec City, La Maison Simons has grown into a premier fashion retailer known for accessible, inspired styles and an exceptional shopping experience. Committed to a unified commerce strategy, Simons ensures its customers receive a seamless journey across both digital and physical stores.

We sat down with Yannick Vial, Senior Vice President of Digital Development & Unified Commerce at La Maison Simons, to learn more about how Noibu has helped Simons enhance its digital experience and operational efficiency. With over 180 years of retail excellence, Simons has long prioritized a seamless shopping experience—both in-store and online. However, maintaining that standard in an increasingly digital world presented unique challenges. That’s where Noibu stepped in.

The challenge

Despite Simons’ commitment to digital excellence, several key challenges threatened its ability to deliver a frictionless online experience:

• Reactive issue resolution: Errors were often discovered only after customers reported them, leading to delays in fixes and frustrating shopping experiences.
• Unpredictable website performance: New feature releases and updates sometimes introduced bugs that affected checkout, login functionality, and product pages—leading to lost sales.
• Lack of revenue attribution: While the team knew website errors were impacting sales, quantifying the exact financial impact was difficult.

“We needed a solution that could detect issues before our customers did. Our goal was simple—provide a flawless experience from browsing to checkout without friction.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

The solution: Noibu's proactive error detection

Simons turned to Noibu for its ability to monitor the website in real-time, detect errors proactively, and provide clear insights into the revenue impact of digital issues. With Noibu, Simons could:

• Identify errors before they impact customers: Noibu continuously scans the site to detect and flag issues as they happen.
• Quantify the financial impact of bugs: The platform calculates how much revenue is at risk due to errors, helping Simons prioritize fixes effectively.
• Enhance release confidence: By detecting issues immediately after updates, Noibu ensures smooth rollouts without negatively impacting customers.
• Empower customer service teams: Noibu’s session recording and helpcode features enable fast issue replication and resolution.

“We chose Noibu because it’s proactive—it tells us when there’s an issue. If a field isn’t available or has an issue, we get that information back immediately and can fix it on the spot. It’s live, it’s done.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

The impact: Transforming digital operations

Since implementing Noibu, Simons has seen remarkable improvements in both customer experience and operational efficiency.

1. Faster issue resolution & increased operational efficiency

• 873 errors identified within the first 6 days of implementation
• 26 priority issues impacting transactions resolved quickly
• Time savings for development and QA teams

2. Enhanced release confidence

• Noibu detects release issues instantly—allowing teams to fix bugs before they impact customers.
• Prevents costly downtime during peak traffic periods.

“When we do a release, we really count on Noibu. We know that if there’s an issue, Noibu will detect it just like a customer would. We can address it immediately.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

3. Revenue preservation & customer experience optimization

• Projected $1.6M in annual revenue saved from resolving critical site errors.
• Reduction in cart abandonment and friction points at checkout.
• Faster response time to customer-reported issues.

“It’s about the time saved and the customer experience. That directly leads to revenue because we’re not losing sales. We know what happened, and we can fix it instantly, saving potentially thousands of dollars.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

Why La Maison Simons recommends Noibu

For ecommerce leaders seeking to enhance their digital experience, Noibu has proven to be a game-changer. By offering proactive error detection, immediate resolution, and a clear understanding of the financial impact of bugs, Noibu empowers teams to focus on innovation without worrying about hidden technical issues.

“Noibu empowers the quality of the experience on the website by closing the gap of a bad experience. We know about issues instantly, which ensures a smoother, high-quality experience for the customer. Noibu is really here to empower the quality of what’s happening on the website. It’s a game-changer.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

As Simons continues to expand and refine its digital strategy, Noibu remains a crucial partner in ensuring a seamless, high-performing ecommerce experience for its customers.