Customer evidence library

“We noticed a significant reduction in customer complaints since we started using Noibu.”

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“It was the conversion increases, not the added revenue, that drove home the success of the Noibu implementation.”

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“I have a long list of site enhancements I want to implement over time. Noibu gives me the confidence to release faster because I know if something breaks, I’ll be alerted—and I’ll know exactly how to fix it. Right now, we fix maybe one or two Noibu issues per sprint. But as we mature, I want to fix 10. That’s the direction we’re headed.”

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“I have zero patience for broken images, broken buttons—anything that might erode trust. Noibu helps us fix what matters most.”

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“I don’t have unlimited resources. No one does. And if you have too many trees, you don’t see the forest. That’s why I only focus on the issues Noibu says are most critical.”

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“Our virtual stylists are real people assisting online shoppers. With Noibu's Help Code, they can see the exact session of the customer they’re helping in real time and see exactly what the customer is seeing.”

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“With an international cart issue we had, it was a major problem that we wouldn’t have caught ourselves, but Noibu flagged it the same day it happened and we got an alert immediately.” 

“Before Noibu, we were shining a flashlight, hoping to spot issues in the dark. Noibu turned the lights on. We can see the entire room, not just the corners we happened to point at. That’s the difference.”

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"There’s a level of anxiety involved with the products we sell, and we can’t afford to add another layer by having issues. I can’t create more anxiety for my customers when the act of shopping is stressful enough."

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“Shopping for a wedding dress isn't the same as buying makeup, or buying a T-shirt. If there’s an issue with the website, the bride could think there might be an issue getting the dress. That’s unacceptable.”

“A piece of advice that I would give to an engineer who is skeptical about using Noibu would be: allow Noibu to do some of the lifting for you. It’s able to identify issues but contextualize it in a way where you would normally do manually."

“What we didn’t have before Noibu was insight into the user journey. When a customer puts in a survey or a complaint on the site, Noibu provides us with an understanding of their user journey, whether that’s rage clicking, or not being able to check out properly. Their customer insights are very valuable, and we want to make sure we’re addressing them.”

“Utilizing Noibu has reduced so much time and triaging. I’m very thrilled with the tool, so I’m always telling people about it.”

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“Implementing Noibu in the past has given me the confidence to prioritize certain defects. Being able to uncover checkout-related issues, or a cart issue, or maybe latency on the page like a homepage where there’s a high amount of images, that helps us understand where to prioritize our time, and makes us more confident into putting it into a certain release and overall understanding how impactful that release can be."

“It’s not just about what’s broken—it’s about what we can improve. Noibu helps us uncover what’s costing us money, even if no one’s reporting it.”

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“With Noibu, we’re not just fixing bugs—we’re optimizing the whole experience. Noibu helps us think strategically about ecommerce performance.”

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“Noibu brought a level of visibility we didn’t have before. It shows us the issues affecting revenue and lets us prioritize accordingly.”

“Before Noibu, the biggest pain point was that we couldn’t find exactly where on the code the issue was, and it was very difficult to dive into the code in order to see what provoked the issue.”

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“We were aware of issues before Noibu, we could see them, but there wasn’t enough information to relate back to the issue at a code line level."

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"The biggest win of having Noibu on board long-term is the continuous prioritization support and the guidance it provides our dev team in navigating our [error tickets]."

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"It's all about [maintaining] the quality of the code and to help the development team work quickly. Time is money so it's important for us to help the team work as efficiently as possible."

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"If Carrefour didn't have a tool like Noibu, I imagine it would take a minimum of one week to understand a bug, and then two weeks to try and solve it. That's just too much time."

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“For our transformation to become a stronger DTC brand, we needed a platform that would help detect errors that prevented the ultimate user experience online. We found a great platform in Noibu that helped us not only to detect but also to prioritize those errors to make sure we get a solid ROI on the platform. It’s been a great relationship so far, and we are hoping to build upon it as Noibu’s roadmap expands."

“Overall, I’m very happy with Noibu as a tool and I can see it being a part of our tech stack indefinitely.”

“Even though there have been several market fluctuations and there are multiple factors that determine how much revenue we recover, with Noibu, I am assured we have the most robust technology that we can have to prevent revenue loss on our website.”

“Overall, Noibu provides a realistic and more accurate description of the error impact on revenue. The numbers are not inflated. A lot of other pieces of software will inflate the return on investment and give more credit than it is due.”

“I really appreciate that Noibu is so user-friendly for someone who doesn’t code because most of our internal team members have limited technical knowledge. The way that Noibu organizes and describes issues is very clear and concise and that’s very helpful to us from a management perspective.”

“The closest tool we have is a website heatmaps & behavior analytics solution and an observability platform, but they don’t compare in terms of the technology. All of those systems have blindspots and Noibu seems to fit into that blindspot very nicely.”

“The people that we work with at Noibu are some of the highest quality account execs that we work with compared to other companies. Big company, small company, Noibu has incredibly high-quality people working there, and the platform matches that quality.”

“We have a lot of issues in our current environment that we’re hoping to remedy by rebuilding, and Noibu helps us have peace of mind that we’re not missing anything while we’re rebuilding.”

“Noibu helped us avoid a lot of issues for Black Friday. Our account executive gave us Noibu’s Black Friday survival guide, and I went through and set everything up myself to make sure that if anything went wrong during Black Friday, we would know about it immediately. Luckily, nothing went wrong, but if it had, we would’ve known about it.”

“Noibu gives us opportunities that we may not see otherwise. There are things that don’t show up during development QA that might happen to a customer as a one-off, and Noibu flags everything so we can determine whether it's a priority or not."

“Noibu is helping us understand what issues we have today, better. In the past, we didn’t have visibility andit was a lot of, kind of like whack-a-mole. Now, we can prevent those while we develop our new website."

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“Noibu has helped us change the conversation between customer service and other teams because now they can show us what the customer is experiencing. We don’t have any other functionality to do that other than Help Codes."

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“Noibu helps us prioritize improvements to our ecommerce experience by telling us what errors our customers are experiencing, allowing our customer service agents to help track down issues with Help Codes, and also showing us the impact of deployments that we make through GitHub.”

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“Functionalities like Help Code are really helpful for us. When customers call in and have issues with the website, we’re able to help track that down, isolate it, watch session replays and dig in on things that are actually impacting customers in real-time.”

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“If you didn't have Noibu’s ‘last seen’ data point, you’d simply think you fixed an error, throw it away, and move on.” 

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“In first-party error situations, being able to throw [labels] onto errors and seeing whether or not they are solvable has been really useful.”

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“We use Noibu to uncover errors that could otherwise go unnoticed for weeks or even live on the site forever.”

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“Sometimes, there's third party applications that have outages and we would have no other way to know that an app is out without Noibu. We've seen it at times, for example on Black Friday or Cyber Monday. Outside of just staring at the console and visiting pages, we would never know that.”

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“In the rare cases where we can't solve issues and the problem is beyond our code and control, we can at least point our third parties in the right direction or have an informed way of asking support, 'what's going on?'”

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“We’ve been using Noibu for two years, across five storefronts. It gives us a lot of visibility into what's happening behind the scenes in areas that we would not catch. We're able to fix issues quickly, with little downtime."

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“As it relates to our KPIs and work, in traditional software development, we're writing tests—so there are test suites, and test runners. With new features we launch, code that was shipped a year ago might now be affected, which Noibu brings to our attention. Shopify doesn’t have any native application monitoring solutions.”

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”The RUM tool we use is somewhat similar to Noibu in that it does provide some technical information, but there is no way to replicate issues. So, the biggest differentiating factor is that Noibu provides everything you need on a particular issue, and a lot more, such as issue description and cumulative revenue impact. Noibu provides you with everything you need so you have somewhere to start.”

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“There are a lot of differences between Noibu and other similar tools. The biggest one probably is that popular Digital Experience Monitoring Platforms don’t flag any issues. So, it’s up to you to browse and monitor for issues that are impacting the customer experience. And considering the amount of traffic on the site, it’s just not realistic to consistently go over all sessions and identify potential issues. Also, we’ve been using a popular DEM forever and even after that, there have been issues on the site.”

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“Probably the two biggest wins we’ve had with Noibu would be mitigating the negative impact of bugs on revenue and having the ability to prioritize based on impact, rather than wasting resource hours trying to fix anything and everything. The second is time-saving. Noibu has simplified the process of uncovering bugs and creating tasks, which has saved our team’s time that was spent in replicating issues.”

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“After we introduced Noibu, it simplified the process of how we uncovered bugs. It also simplified the process of creating development tasks.”

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“One of the things that initially stood out about Noibu was their friendly attitude throughout the sales process. I also appreciated the proof-of-concept trial period, during which Noibu’s tag was deployed on our site, allowing us to assess the tool’s finding before committing.”

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“Our most notable achievement with Noibu has been uncovering issues that were previously unknown. We’ve been able to demonstrate the financial benefits of resolving errors in terms of annualized revenue saved. The platform and its training have also been highly beneficial, and we’ve successfully installed, learned, and generated ROI.”

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“Ariat’s success with Noibu underscores the importance of correlating issues with revenue, enabling ecommerce teams to realize revenue opportunities and optimize resource allocation in addressing bugs.”

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“The alignment of errors with profit has been a game-changer for me. Noibu's ability to quantify the financial impact of errors is unparalleled. Knowing which errors result in revenue loss and whether they warrant inclusion in a release or hotfix has been exceptionally valuable.”

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“Noibu significantly enhanced our ability to detect and learn about previously unknown opportunities. We set up notifications via messaging tools whenever a site issue arose, and even designated a QA engineer to monitor alerts from the platform.”

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“We used a well-known DXP, which is suitable for assessing the customer experience but falls short in helping us identify errors. The abundance of sessions made it nearly impossible to pinpoint issues. Noibu, on the other hand, provides instant notifications, technical details, and financial impact data for each error, which is an unprecedented feature in my extensive ecommerce career.”

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“We are on a platform that is less commonly used, so it’s not the same as being on Shopify or Salesforce, which have pretty common integrations. Sometimes there are third-party tools that just don’t work well for us. It was really confidence-inspiring seeing Noibu find very relevant issues even on our platform.”

“I would very much recommend Noibu. I think one of the very positive things about Noibu is that it has helped our existing team work better. So, if I had to make a decision to choose a tool that would allow the existing product and engineering team to work seamlessly together, it would be Noibu.”

“It's priceless to never have to call a customer and ask them for details about the issues they are facing. It’s worth every penny.”

“With Noibu, we are able to turn that customer conversation around to – ‘I’m so sorry that was an inconvenience to you. I believe you. I have everything I need to replicate the error and I’m going to share it with my developers.’ Noibu has helped bring about a really big change in how we receive and process customer complaints.”

“The sales rep was really amazing. He really listened and did a great job of understanding our business and presenting to the executive team, specifically what was relevant to alphabroder. None of the other partners we looked at got to that kind of level of trust. Noibu really made the business case for error monitoring as a discipline.”

“There was an error on our site that I’d experienced myself but since no customer had called in to report it and we didn’t have any information on it, we figured that it wasn’t worth investigating. During Noibu’s POC, we realized that it was affecting thousands and thousands of customers. So, that was pretty eye-opening for us.”

“Before Noibu, we were losing a ton of time replicating issues. We realized that our current analytics capabilities, both on the website and SysOps, weren’t giving us enough details for our developers to effectively identify and solve problems. So, quantifying error impact, efficient prioritization, and providing technical details are the gaps that I saw Noibu filling in our tech stack.”

“Noibu's demo is really impressive. My first impression was that Noibu could be a really good fit for some of our needs and fill some gaps that we have in our analytics tooling.”

“Noibu has helped facilitate better communication with the customer service team and also ensured that the development agency is self-sufficient to address errors on their end without me having to bring them to their attention.”

“We previously used a website monitoring tool but those don't give you fixes or solutions, just alerts that tell you when something on your site is down. Noibu provides transparency into the way our code interacts with the third-party code and the integrations we have, especially the ones on our checkout flow. Sometimes, it’s hard to understand and separate our issues from those coming from third parties.”

"The session recording tool we had before Noibu wasn't covering 100% of the sessions, so having all sessions available to review has been really helpful. Being able to look at issues trends (line charts in particular) and see the noise reduce as we solve these errors has also been incredible."

“Noibu has been game-changing in terms of site conversions.”

“The JavaScript errors chat in Google Analytics had really spiked over the past few months. Within the first month of signing up for Noibu and addressing the key JS errors in the dashboard, that chart in Google Analytics showed a significantly sharp drop in errors. Our goal wasn't to just solve errors for the sake of it, but we solved the right errors and can see its impact.”

"The ability to view the impact of technical errors in terms of predicted annual revenue loss gave the leadership team confidence in the platform."

‍“Enabling Noibu's SFCC log integration has allowed us to create a direct pathway between sessions in Noibu and log entries in SFCC.”

“The biggest win for us has been saving critical development hours. We were spending a lot of time replicating issues and we have been able to cut down on that with Noibu.”

“I’m really excited to see Noibu investing in user experience tools and user insights. That’s super valuable for me as UX team leader to not have to go to five different tools to pull these insights.”

“Noibu, with their new heat map and scrolled up tools will definitely be playing a major role on the UX team to deliver insights to us around user engagement. We’ll be leveraging those insights to optimize various pieces of the user experience. So that, along with the performance monitoring, will really help us hone in on those key opportunities to improve the UX.”

“Looking at Noibu, we saw that users on a specific step of our shopping process were encountering loading errors, so that showed us through real users that they weren’t actually seeing products load and, of course, that caused them to not add to cart, and dropped conversion on that step. So, by seeing that in real life in Noibu, we were able to validate that there was a performance issue for the content loading and could resolve it from there.”

“Noibu has been integral in delivering insights to site speed, which has been really helpful to optimize our user experience, make sure that we’re converting users once we have them, specifically around cart and checkout, and really making sure that we speed up that process so we don’t lose those people intending to check out.”

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“Noibu has, through sessions, shown us that part of the user experience that we thought would be really helpful and useful for them, wasn’t being used very much. So, that helped us understand the utility of certain features and actually guided us towards a different UX solution that was less dependent upon that feature.”

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“Noibu has helped us identify UX issues by giving us the ability to look into sessions based on user behaviour, so what certain pages they were on, what actions they took, and easily giving us a list of applicable sessions that we could watch instead of having to sift through quantitative data. We get to see real users and their pain points in real life.”

“Some of the most frustrating parts of Aeroflow’s user journey before we got Noibu was really just a lack of visibility into what our users were doing, being able to connect that with live site issues and having a holistic view of that journey.”

“We’re able to go into the Noibu dashboard and identify how much lost revenue can be attributed to that specific issue, and we’re able to prioritize the fixes in our upcoming sprints. Noibu continues to provide a lot of insight into how we can improve our customer experience.”

“Noibu has transformed our business in a very positive way. When we’re dealing with customers and they’re having issues across our website…it’s always hard to identify whether it’s a user issue or a technical issue. Noibu has been able to help break that barrier for us. We leverage their Help Code functionality and we’re able to associate each specific issue that a customer may be inquiring about, be able to replay that session, bring it to our team, and identify whether it was a usability or development issue.”

“There's a lot of tools that can just view sessions. But how does Noibu go beyond? Showcasing the different errors throughout the session, whether or not they're patient impacting or front-end impacting…being able to look through a session and see all the errors that could be potentially manifesting in a negative way…that is what sets it apart.”

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“[The Verify tag] saves us an incredible amount of time—hours and hours of my life—and I think that’s probably the biggest value add for our company.”

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“We utilize Noibu Help Codes often. ‘What browser are you on? What URL are you going to?’ All of these questions we ask [patients] are now resolved with a Help Code. All these questions that we would have spent back-and-forth messages or hours trying to track down are now just available to us at the start of the conversation.”

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“No one has to spend hours searching through sessions, combing through things. They can just quite literally go to the dashboard and say, 'I'm going to work on these five things, and I know it's going to impact the business because Noibu makes sure that those priority issues are upfront.”

“Noibu addresses a critical pain point in the industry by identifying errors that directly contribute to lost sales opportunities. In the highly competitive world of ecommerce, where every dollar truly counts, Noibu stands out as a game-changer. Noibu is more than a tool; it’s a trusted partner in ecommerce success, and I wholeheartedly recommend it to anyone serious about taking their business to the next level.”