Feature spotlight: How Noibu’s Session Replay turns hidden friction into ecommerce growth
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Turning hidden user frustration into six-figure revenue wins—with clarity, speed, and confidence.
The problem: Silent friction is killing conversions
In ecommerce, every click has a dollar value. But most brands don’t know what’s breaking their buyer journey until it’s too late:
- 50% of users abandon purchases due to poor digital experiences
- 90% never report issues
- 32% will stop doing business with you entirely
Most ecommerce teams rely on error logs, customer support tickets or bounce rates to detect problems—but these only surface the obvious. Silent friction—like payment hiccups, form drop-offs, and confusing UX—slips through the cracks.
And your revenue slips with it.
The gap: Why traditional tools fall short
Traditional observability tools show bounce rates, page speed, and traffic flow—but they can’t explain what the user actually experienced. On the flip side, VOC tools like Hotjar and Qualtrics give you subjective feedback, but lack the technical traceability developers need.
- Web analytics tell you what changed—not why
- Error monitoring flags code-level issues—but lacks user context
- VOC tools offer feedback—but not technical traceability
The result? Vague tickets, missed insights, and slower fixes, with conversion losses piling up.
“There are a lot of tools that can sessions. But how does Noibu go beyond? Showcasing the different points of friction throughout the session… being able to see all the issues that could potentially manifest in a negative way—that is what sets it apart.”
— Chelsea Alverson, Senior Product Owner, Aeroflow Health
The solution: Noibu’s Session Replay
Noibu’s Session Replay bridges the gap between user frustration and developer action.
Unlike basic playback tools, Noibu captures 100% of real user sessions—not just a sample—and combines behavioral signals with real-time diagnostics to drive faster resolution and revenue recovery.
What sets Noibu apart:
Built for revenue impact:
- Help Codes tie user complaints directly to exact sessions
- Custom data capture including campaigns, orders, and test variants
- Complete technical diagnostics including user interactions, HTTP events, page events, Core Web Vitals, and linked technical issues
- AI search and comprehensive filters isolate revenue-impacting friction fast
What customers are saying
“With Noibu, I spent only 30 minutes fixing an issue after I found the user session in Noibu. A dev team member had spent 3 days investigating it beforehand—Noibu helped solve it in minutes.”
— Suntheng Taing, Senior Software Engineer, Converse
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“It’s all about visibility. Noibu provides eyes and ears that we otherwise wouldn’t have.”
— Matt Louth, IT Director, Hobbycraft
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“Noibu is the only tool we’ve found that gives you instant pointers in the code where the error lies. Others give you a video. Noibu gives developers what they need.”
— Daniel Collier, Head of IT, Hobbycraft
“Noibu has helped us change the conversation between customer service and other teams. Now we have proof of what the customer experienced.”
— Will Fox, Senior Manager of Web Operations, Big Ass Fans
Take the blindfold off
You wouldn’t run fulfillment without inventory tracking.
So why run your ecommerce site without knowing how customers actually experience it?
Noibu’s Session Replay shows you where you’re losing revenue—and how to win it back.
