Announcing Noibu’s 2025 repositioning: From error monitoring to revenue growth

Ecommerce is changing fast. Every click and every page view has the potential to generate revenue — or lose it. But the path to purchase has never been more fragile. Headless builds, third-party scripts, and composable stacks make digital storefronts powerful, but also more complex and more vulnerable to hidden friction.

That’s why Noibu has evolved.

We began by helping ecommerce brands catch errors before they hurt sales. Today, our platform goes further. Noibu now helps ecommerce teams grow revenue by surfacing every critical conversion opportunity — from broken checkout flows to performance bottlenecks — and giving teams the insights they need to act fast.

This repositioning marks a major step forward in how we serve our customers and the industry.

Why Noibu repositioned

Market trends and ecommerce challenges

Modern ecommerce is built for speed and flexibility. But with constant releases, integrations, and experiments, the risk of silent failures is higher than ever.

Common issues include:

• Silent errors: buttons that stop working without warning.
• Performance slowdowns: even a one-second delay can cut conversions by 7%.
• Broken flows: checkout or form abandonments that teams can’t easily trace.

These aren’t just technical glitches. They’re conversion failures. And with an estimated 13% of ecommerce revenue lost to site errors, the stakes are enormous.

At the same time, ecommerce leaders face a tech stack gap. Traditional monitoring tools focus on technical errors, while analytics tools measure user behavior. But neither connects the dots between friction, business impact, and root cause.

Noibu’s vision and evolution

• Before: Noibu focused on loss prevention and error monitoring.
• Now: Noibu is an ecommerce monitoring and experience analytics platform built to uncover revenue opportunities, not just problems.

This shift reflects both our product expansion and our customers’ needs. Teams don’t just want to avoid revenue loss — they want to accelerate growth. Noibu helps them do exactly that.

What the new positioning means

Updated mission and value proposition

Our mission is simple: Help ecommerce teams grow revenue by uncovering friction and opportunities to improve conversion, and giving them the insights to act fast.

Our value proposition is built on four pillars:

1. Discover every critical conversion opportunity.
2. Focus on the biggest revenue drivers.
3. Act fast with clear ecommerce context and next steps.
4. Partner with experts who know your world.

New core offerings

Noibu’s platform now includes four integrated products:

• Issues & Alerts: Identify critical technical issues that block customers and revenue.
• Sessions: Replay real user sessions to understand friction in context.
• Performance Monitoring: Track and optimize site speed, stability, and interactivity.
• Page Analysis: Analyze individual pages for errors, performance, and user engagement.

What stays the same

While our positioning has evolved, some things haven’t changed:

• Our leadership team — Robert Boukine (CEO), Kailin Noivo (President), and Filip Slatinac (CTO) — remains committed to our vision.
• Our focus on ecommerce is stronger than ever.
• Our customer support continues to set the standard, with white-glove onboarding, rapid resolution, and ecommerce-specific expertise.

Product and service details (plain language)

Here’s what Noibu’s product pillars mean in everyday terms:

• Issues & Alerts: Think of this as your site’s early warning system. It automatically spots errors, ranks them by revenue impact, and provides the technical details needed to fix them.
• Sessions: Like a replay button for your website. Watch exactly what users experienced — and where they got stuck — to understand friction.
• Performance Monitoring: Slow sites lose sales. This tool shows you where delays or instability occur and estimates the cost in revenue.
• Page Analysis: Combines errors, performance data, and heat maps to show what’s working — and what’s driving users away — on any given page.

Noibu’s repositioning reflects a simple truth: ecommerce brands don’t just need to catch errors — they need to grow revenue. By uncovering hidden friction, prioritizing by impact, and enabling fast action, Noibu helps teams focus on what really moves the needle.

👉 Ready to see where your site is leaking revenue? Schedule a free website audit and discover the top conversion opportunities on your site today.