Noibu blog

How DemandPDX reclaimed 8+ hours a month with Noibu’s ecommerce monitoring

Megan Glover

August 8, 2025

Company news

⚡ TL;DR – Why silent bugs are more dangerous than viral ones

96% of customers won’t report site issues—they’ll just leave.
Silent bugs in search, cart, and checkout quietly bleed revenue and spike abandonment.
Poor site performance (like slow load times) kills conversions without warning.
Marketing ROI drops when bugs derail the user journey post-click.
Executives lose visibility into the silent friction points draining CLTV and inflating CAC.

Ecommerce leaders using Noibu catch these issues early—recovering lost revenue and protecting brand trust before it’s too late.

About DemandPDX

DemandPDX is a results-driven digital agency based in Portland, Oregon. With a focus on conversion rate optimization (CRO), UX, and technical development, the agency partners with DTC brands and established retailers to drive growth through seamless ecommerce performance.

Operating lean by design, DemandPDX is known for precision execution, strategic experimentation, and measurable outcomes.

The problem: Dev resources drained by debugging

As client complexity grew, so did the volume of hidden ecommerce site friction. The DemandPDX team was constantly pulled into manual debugging, often without knowing which issues were truly impacting performance.

Hours were lost chasing down elusive bugs
Dev resources were stretched thin
Clients were left in the dark on what was hurting conversions

“Without knowing which errors were hurting performance, we were stuck in reactive mode,” said a team member at DemandPDX. “It slowed our momentum and diverted focus from growth work.”

This cycle limited scalability and made it harder to deliver strategic value.

The solution: Automated revenue-impact visibility with Noibu

To break the pattern, DemandPDX turned to Noibu. The platform gave them full visibility into technical ecommerce site friction—surfacing what mattered most and enabling efficient resolution.

No more guesswork or digging through logs
Issues prioritized by revenue and UX impact
Resolution time slashed across client storefronts

Noibu empowered the team to regain control over their dev bandwidth and focus on outcomes, not firefighting.

“Noibu’s platform helped us reclaim valuable time and significantly improved our clients’ ecommerce experiences,” shared a DemandPDX rep. “It’s directly boosted satisfaction and loyalty.”

The strategy: Turning time savings into strategic value

With debugging time reduced, DemandPDX reallocated resources toward higher-impact initiatives:

A/B testing and experimentation
UX and journey optimization
Strategic client planning and CRO audits

They also embedded Noibu into retainer conversations, using its insights to demonstrate behind-the-scenes value and keep technical excellence front and center.

Results at a glance

✅ Reclaimed 8+ billable hours per month
✅ Improved reliability of key ecommerce storefronts
✅ Boosted client satisfaction and perceived value
✅ More time for growth-driving strategy and testing

Why operational efficiency matters for growth-focused agencies

For lean teams juggling dev work, CRO, and performance strategy, wasted hours add up fast. Noibu helped DemandPDX eliminate that friction—freeing their team to work smarter and drive better outcomes for clients.

Whether you're scaling retainer revenue or protecting delivery timelines, revenue-impact visibility is a competitive advantage.

Frequently asked questions

What are “silent bugs” in ecommerce?

Silent bugs are technical errors that break parts of the user experience—like checkout, search, or add-to-cart—without generating support tickets or public complaints. They quietly kill conversions and go undetected without proactive monitoring.

How do silent bugs impact revenue?

Silent bugs often affect high-intent users. Even a 0.1% drop in conversion from an unnoticed error can lead to hundreds of thousands in lost revenue, especially on high-traffic ecommerce sites.

Why don’t traditional analytics or APM tools catch these bugs?

Most APM and analytics tools are built for backend performance or aggregated metrics. They don’t capture frontend issues that occur only under certain conditions (e.g. on mobile, during session timeout, with specific browsers).

How can I detect and fix silent bugs before they cause damage?

Use ecommerce-specific monitoring platforms like Noibu that track user sessions in real time, surface anomalies, and prioritize errors by revenue impact. This allows teams to fix the right issues, fast.

Is this something marketing and revenue teams should worry about too?

Absolutely. Silent bugs waste marketing spend, reduce ROAS, and increase CAC. When you bring traffic to a broken funnel, every dollar spent is less efficient—and harder to measure accurately.

How does Noibu help prevent silent bugs?

Noibu automatically detects frontend errors, maps them to affected sessions, and calculates potential revenue loss—so ecommerce, dev, and product teams can proactively fix conversion-killing issues before customers churn.