Discover why leading retailers trust Noibu for their ecommerce success

“The detailed reporting and session replays have transformed our support operations. Our agents can now observe and communicate issues directly to developers, leading to quicker, more accurate resolutions.”

“We utilize HelpCode to skip the basics. Instead of asking what browser or URL a patient is using, all that context is available to our agents at the very start of the conversation.”

“When a customer says the website is 'broken,' they usually can't provide technical details. Noibu points us directly to the issue so we don't have to spend hours going back and forth to find out what happened.”

“No other tool aggregates heatmaps like Noibu. Most of our customers come in on product pages (PDPs) rather than the homepage. Being able to see the journey across those thousands of specific pages allowed us to surgically improve the experience and increase our average order value by 11%.”

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“We’ve seen cases where users 'rage click' but still convert—which is not the experience we want. Being able to see that type of emotional behavior allows us to fix the friction and improve the journey for next time.” 

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“Noibu helps us identify UX issues by surfacing sessions based on user behavior. Instead of sifting through quantitative data, we can watch real users and see their pain points in real life.”

“We used Noibu to shave seconds off our load time, which is a massive signal to search engines that we are relevant and fast. It allowed our developers to stop fighting backend fires and start spending more time on the frontend improvements that actually drive our PageRank and conversion.”

“Since integrating Noibu, the time we spend resolving errors has dropped drastically. What used to take 10 hours a week can now be addressed in just two, allowing our developers to be much more efficient.” 

“Before Noibu, it was a firehose of noise. Now, we have the ability to group issues and understand exactly where an issue is coming from. Having that level of technical detail is invaluable to our engineering team.” 

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“In our product team, we work with OKRs and a data-driven strategy. Noibu allows us to apply that same rigor to error management, ensuring we only spend effort on the 5-10% of issues that drive real impact.”

“Noibu gives me the clarity to prioritize. By uncovering exactly where checkout or cart friction is happening, we can decide which fixes go into a release based on how impactful they’ll actually be for our customers.”

“Noibu gave us the confidence to move to Shopify. We could run tests in parallel, see what was running slow, and fix those issues before we ever went live. It turned a high-risk migration into a validated success."

“If you’re doing any reasonable volume on an ecommerce site, having the ability to get recordings for checkout errors with Noibu is a no brainer.”

"The biggest win for us has been saving critical development hours. We were spending a lot of time replicating issues and we have been able to cut down on that with Noibu."

“As you can imagine, it’s really hard to track down issues when you don’t know what browser the customer was using, which device they were on, what they had in their basket, or any of their other session details at all. It’s often really hard to replicate an issue that a random customer has, and Noibu has definitely helped in that aspect.”

“From a PAT and UAT perspective, Noibu was something that was critical to the success of fixing ongoing issues that would arise.“

“I see Noibu as a security initiative. I know that when we revise code, add new features, or make any big changes to our site, we have Noibu providing a regular health check. The platform helps keep everything more well-maintained and avoids the need for any security audits at our end."

"Replicability has been a huge win. Noibu takes the guesswork out of replicability by ensuring that our development agency doesn’t have to spend hours investigating issues.”

"I think about Noibu as a virtual 24/7 tech support agent that lives on all of our pages and is looking for issues and bubbling them to us proactively, allowing us to deliver the best customer experience. When customers are not having a delightful experience, it brings up those issues to us and tells us exactly what to do to solve them."

“With Noibu, we are able to turn that customer conversation around to. ‘I’m so sorry that was an inconvenience to you. I believe you. I have everything I need to replicate the error and I’m going to share it with my developers.’ Noibu has helped bring about a really big change in how we receive and process customer complaints.”

“Noibu is like an insurance policy [that] gives you peace of mind. It gives you the confidence to make new releases knowing that you’ve got something to make sure that things don’t go wrong.”

“We're trying to be more consumer focused. And the fact that we can put a dollar value next to an issue allows us to have a business case to justify the work. It’s not just about what’s broken—it’s about what we can improve. Noibu helps us uncover what’s costing us money, even if no one’s reporting it.”

“Noibu's script helped us uncover the true nature of bugs on our site. It really opened our eyes to start being more proactive.”

“The value for Ribble is at multiple levels: visibility, speed, accuracy, priority—all things combined, results in incredible value.”

“I’m sure every retailer is facing the same problem. It’s hard to make sure that we as a business are operating at 100% on every browser and device known to man.”

“The value of this tool is honestly impressive. It provides a lot more data and visibility than anything that we've had before, and I think it's actually going to dramatically increase conversion and improve our customers visits on the website so that they don't get annoyed and rage click and leave.”

“The alignment of errors to profit has been game-changing for me. Noibu’s ability to pinpoint the financial impact of errors is not something I’ve seen before. Because it’s so helpful to know which error we’re losing money on and whether it’s worthy of doing a hotfix.”

“Being able to quantify errors resolved based on revenue saved is irreplaceable for me. I love being able to put a dollar amount to errors, so we actually know what level of priority it is.”

“We’ve been using Noibu for two years, across five storefronts. It gives us a lot of visibility into what’s happening behind the scenes in areas that we would not catch. We’re able to fix issues quickly, with little downtime.”

“Noibu is something I definitely would recommend to anybody who is having that frustration with identifying and trying to correlate these different points of information with identifying what the root cause of an issue is within your customers' user experience.”

“We brought Noibu in, and it has been a huge success. Not only has it helped detect bugs prior to customers calling in and telling us about them, but it has also really helped me and our engineers to smoothen out our processes.”