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Bugs, virality & the bottom line: Why site reliability is the new currency of brand trust

Noibu's 2025 ecommerce risk report

In 2025, your ecommerce site is more than a storefront—it’s your brand, your revenue engine, and your biggest risk.

Site errors now break in two ways:
🔊 Loudly—through viral TikToks and angry tweets
🔇 Silently—through bugs that quietly kill conversions and trust

Either way, the cost is steep—and growing.

In our latest executive benchmark report, Noibu reveals the hidden financial and reputational impact of ecommerce errors, backed by data from billions of sessions and 200+ ecommerce leaders at brands like Stanley 1913 and La-Z-Boy.

Inside, you'll discover:

  • Real examples of bugs that went viral
  • The quiet errors silently draining millions
  • Data on how site issues impact CAC, CLTV, and revenue
  • A proactive playbook for ecommerce teams in 2025

Get the full report: 

Bugs, virality, and the bottom line: Why site reliability is the new currency of brand trust

Discover how leading brands are turning digital reliability into a competitive edge.

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