2025 ECOMMERCE RISK REPORT
Bugs, virality, & the bottom line
Today’s ecommerce errors don’t just hurt conversions—they damage your brand. In 2025, a single bug can tank a campaign, erode trust, and ignite a PR crisis in hours.
This report reveals how hidden glitches are silently costing retailers millions—and why leading brands are moving from reactive fixes to real-time protection.
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Why this report matters in 2025
- 88%+ of ecommerce brands have lost $100k+/month due to bugs.
- 46% of customers go public with bugs—damaging CX and trust.
- 90% of bugs go unreported, silently leaking revenue.
- Based on interviews with La-Z-Boy, Stanley 1913, and others.
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"If our site fails from an experiential perspective, no one’s going to want to come back, because they can buy our product elsewhere, and we lose out. So, we really want to show up in the right way—the first time, and every time"
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“Slow loading, broken pages, broken buttons—these issues are of course going to impact the longevity of your brand, and the reputation is just how the brain associates with the brand itself.”
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“Innovation all comes down to having really robust monitoring. Even if you take all the measures to make sure what you're putting out is bulletproof, you’re still going to have issues, it’s just the reality. Being able to have the monitoring in place to catch those issues as fast as you can and get them resolved is the name of the game.”
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"Brands in 2025 really need to hold themselves accountable for thinking of the customer and delivering stabilized experiences first, and then they can think about having some fun.”
The risks are bigger than you think
In today’s ecommerce landscape, bugs don’t just break flows—they break brands. These four insights we cover in our report reveal why fixing friction is now a strategic priority.
Brand-damaging bugs
Glitches don’t stay backend—they shape customer perception, fuel churn, and erode brand trust in ways most teams underestimate.
Wasted ad spend
You’re paying to drive traffic, then losing it to broken PDPs, slow pages, and silent failures. Discover how to close the post-click gap.
Silent revenue leaks
90% of bugs go unreported. Discover how hidden errors slip through the cracks—and what they’re costing you monthly.
Proactive fixes win
Leading brands aren’t waiting for complaints. They’re spotting and fixing issues before customers ever feel them.