Inside Mejuri’s ecommerce strategy with Rohit Nathany
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Get the full episode here
TL;DR - What you'll learn:
- Why Mejuri migrated to Shopify to unlock faster innovation
- How a custom mobile app strengthened customer loyalty and community
- The tradeoffs between building in-house vs. buying off-the-shelf tech
- Why agile engineering teams are a growth multiplier in ecommerce
“Innovation has a cost—but not innovating has a bigger one.”
— Rohit Nathany, Chief Product & Technical Officer at Mejuri
In this episode of Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo chats with Rohit Nathany about how ecommerce leaders can scale smarter by aligning tech choices with business outcomes.
As CPTO at Mejuri—and with a background that spans Amazon, manufacturing, and software—Rohit brings a uniquely well-rounded view on how to drive growth through strategic digital transformation. From migrating to Shopify to launching a community-powered mobile app, this episode breaks down what it really takes to innovate from within.
🎧 Listen to the full conversation on Apple, Spotify, or YouTube
Why Mejuri left its customer stack behind
When Rohit joined Mejuri, the tech stack was entirely custom—and it was slowing everything down. Features took too long to build, innovation was stalling, and the opportunity cost was mounting.
The solution? A bold shift to Shopify.
Mejuri needed a flexible, scalable platform that enabled:
- Faster deployment of new features (like Shop Pay)
- Less technical maintenance overhead
- More focus on customer-facing innovation
The results were immediate: faster iteration, better UX, and a clear boost in revenue.
“We’re not just a tech company—we’re a customer-obsessed brand. Tech needs to serve that.”
— Rohit Nathany, Chief Product & Technical Officer at Mejuri
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Beyond sales: The power of mobile in building community
While many ecommerce brands see mobile apps as just another channel, Mejuri saw it as an opportunity to deepen customer connection.
Their custom-built mobile app:
- Offers personalized product recommendations
- Powers loyalty programs and exclusive member benefits
- Creates a direct line to Mejuri’s most engaged customers
By grounding the app in community and data, Mejuri didn’t just build a better shopping experience—they built a brand experience that drives retention.
“Your app can be a loyalty engine. It’s not about transactions—it’s about trust.”
— Rohit Nathany, Chief Product & Technical Officer at Mejuri
Build vs buy: Mejuri's technical strategy
Every ecommerce team faces the classic dilemma: do you build in-house or buy third-party solutions?
Rohit’s team chose to build their mobile app using React Native, enabling:
- Cross-platform efficiency
- In-house control over features and experience
- Faster response to customer feedback
He also cautions against over-relying on third-party system integrators (SIs). Mejuri’s internal team is a key reason they can move fast and adapt quickly.
“Speed comes from ownership. Our engineers can ship, learn, and iterate without waiting on anyone else.”
— Rohit Nathany, Chief Product & Technical Officer at Mejuri
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What ecommerce leaders should take away
If you're managing digital growth, replatforming, or scaling CX efforts—Rohit’s approach offers a blueprint:
- Don't wait to modernize your stack. Every delay costs innovation.
- Build where it matters most—especially where your brand meets your customers.
- Invest in internal teams. Speed, agility, and loyalty all start with empowered talent.
This isn’t just tech transformation—it’s customer transformation, too.
Listen to the full episode for more insights on building future-ready ecommerce infrastructure:
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